The Omega-3 of Ivitapure goes all the way back to 1903 when Icelandic fishermen discovered rich shoals of herring surrounding the island. This newfound jewel of the sea attracted fishermen from all over the island and boats filled with this “Silver of the Sea” soon returned back to shore.

Less than a decade later, omega-3 from the fish oil we now call Ivitapure began production.

Over 100 years later, we continue to source our omega-3 completely from the wild herring caught in the seas surrounding Iceland.  This naturally makes our omega-3 extremely rich in fatty omega acids and one of the best and purest available on the planet.