Ivitapure was born from the passion of three childhood friends, who have all witnessed people in their lives fall victim to cardiovascular disease –  the world’s number one killer – and wanted to do something about it.

We decided to learn more about our bodies and health in general to find out if there was anything we could do to make a difference in our daily lives. 

After reading hundreds of studies, we found a common denominator. One simple ingredient that can help us, our family and our friends towards a healthier life. One highly important nutritional substance…. Omega-3.

Omega-3 is mainly found in fatty fish such as herring and salmon and while these are both excellent sources of this amazing polyunsaturated fat, the fact is that it’s not always easy to get the recommended daily amounts. A high quality supplement therefore seemed like the natural solution.

But, when we started to scan the market for the absolute best products, it turned out to be more difficult than we thought. 

The vast majority of the products available simply did not have high enough amounts of the basic key qualitative ingredients high quality omega-3 should contain.  Moreover, pretty much all were produced from fish farms, which explains the lack of DHA and EPA – the two key ingredients in good omega-3.