At Ivitapure we believe in protecting and conserving our planet’s natural resources. That’s why we use the highest possible criteria at every stage of the production process – that means from the moment our herring is sustainably fished until the final product arrives at your door.

We’re committed to playing our part in preserving a natural balance in the oceans.

All our products are certified by the Marine Stewardship Council (MSC), who work to ensure sustainability across the fishing industry and to make sure the future is bright for the amazing people working in this industry in Iceland.